How RetirePlan Makes Money    

RetirePlan is committed to providing high-quality retirement planning education, tools, and lifestyle guidance free of charge to our users.

To fund the development of our platform — including calculators, guides, digital publications, and ongoing research — we generate revenue through a small number of commercial partnerships.

This page explains how those partnerships work and how we maintain transparency and editorial independence.

Affiliate Links

Some links on RetirePlan are affiliate links. If you click through to a provider and purchase a product or service, we may receive a commission from that provider.

This comes at no additional cost to you.

Affiliate partnerships commonly include:

• Investment platforms and pension providers
• ISA and savings providers
• Insurance and protection products
• Later-life lending and equity release
• Travel and lifestyle partners
• Retirement housing and relocation services

These commissions help fund the free tools and educational resources we provide.

Sponsored Content

From time to time, we publish sponsored articles or advertorial features in collaboration with commercial partners.

These may appear within:

• RetirePlan guides
• Partner spotlight features
• Ascent Magazine articles
• Product deep-dives

All sponsored content is clearly labelled so readers can distinguish it from independent editorial content.

Display Advertising & Media Partnerships

We may host digital advertisements, partner banners, or featured placements across our platform and within Ascent Magazine.

These placements are designed to be relevant to retirement planning and lifestyle interests, such as travel, wellbeing, housing, and financial services.

Editorial Integrity

Commercial partnerships do not determine our editorial views.

We aim to produce balanced, educational content designed to help readers understand their options — not to promote one provider over another.

We do not provide personal financial advice or individual product recommendations.

No Financial Advice

RetirePlan is an educational and lifestyle planning platform.

We are not authorised or regulated by the Financial Conduct Authority (FCA) and do not provide regulated financial advice.

Content, tools, and modelling outputs are illustrative and informational only. Users should undertake their own research and seek regulated advice where appropriate before making financial decisions.

Why We Use This Model

Our goal is to make retirement planning more accessible, engaging, and holistic — covering not just finances, but lifestyle, wellbeing, and purpose.

Commercial partnerships allow us to:

• Keep core tools free to use
• Produce in-depth educational content
• Publish digital magazine editions
• Continuously improve our platform

We only partner with organisations we believe are relevant to our audience.

Transparency Commitment

We believe transparency builds trust.

If content includes affiliate links or forms part of a paid partnership, we will always make this clear.

If you have any questions about our commercial relationships, you are welcome to contact us directly.